Cheryl StaffordPrincipal, Executive Coach & Leadership Consultant

Cheryl Stafford
areas of expertise & passion
  • executive and leadership coaching
  • leadership development design & facilitation
  • team building and effective communication
  • behavioural and personality assessment
  • neuroscience as a lens to understand behaviour
  • speaking engagements
  • people strategy
  • Professional Certified Coach, International Coach Federation
  • Certified Executive Coach, Royal Roads University
  • Certified Professional in Human Resources
  • Marshall Goldsmith Stakeholder Centred Certified Coach
  • mBIT / mBraining Certified Coach
  • The Neurosciene Academy Certification in Neuroscience for Wellness Professionals and Coaches – Australia
assessment certifications
  • Assess personality, hiring, development and 360′ feedback
  • Marshall Goldsmith 360′ Global Leader of the Future
  • Emotional Intelligence, EQi, Multihealth Systems
  • Type Coach personality
  • Ego-Adult Development, Susanne Cook-Greuter
  • Myers Briggs, Thomas Kilmann Conflict, Psychometrics

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As a leader with Cheryl Stafford & Associates, Cheryl brings over 20 years of strategic Human Resources, leadership development, facilitation/teaching  and executive coaching experience to her practice.  She is committed to supporting leaders to raise the bar and align who they are with what they do. She supports established leaders who want to up their “A” game at the executive level and emerging and mid-level leaders to learn effective leadership behaviours and skills and to support shift in those behaviours that drive performance.

As a professional certified coach, Cheryl is known for balancing pragmatism and integrity with warmth, compassion, and humour. She uses a wide variety of tools to assess how clients think, work, and relate. Her work with leaders helps enhance self-awareness and increase capability and behaviours required to maximize leadership potential and success. Cheryl uses an integral approach to coaching that considers a wide range of factors that influence leadership success.

As a seasoned facilitator and speaker, Cheryl works with leaders, teams and audiences to educate and inspire on topics including leadership foundations, coaching, building high performing teams, communication, emotional intelligence, and ego development.

Cheryl is a life-long learner who feels that deepening her practice to better serve her clients is fulfilling and keeps her ideas fresh and current.  She is certified in Human Resources, Executive Coaching, Emotional Intelligence, Ego Development, the Assess Personality Inventory & 360’, Psychometrics (Myers Briggs, TKi Conflict Modes, Career Inventory), TypeCoach, and Coaching Out of the Box.  In addition to being an ICF certifed coach, Cheryl also holds coaching certifications in Marshall Goldsmith Stakeholder Centred Coaching and mBIT/mBraining Coaching . She uses a psychology, behaviour/personality and neuroscience lens with connection to organizational strategy in her work.  Cheryl is currently studying and working towards a certification in a neuroscience program based on health and well-being through the Neuroscience Academy.

Cheryl is the Past President and Board member of the International Coach Federation (ICF), Vancouver Chartered Chapter. She has mentored emerging coaches at Royal Roads University and volunteers as a panel assessor for the graduation process for RRU coaching students. Cheryl was a judge for the ICF 2013 Washington State Prism Coaching Award and the 2013-2016 HRMA Awards.  Cheryl is also a mentor for HR professionals through CHPRBC. She volunteers by engaging audiences in talks on her areas of expertise for a variety of associations and non-profit organizations.

Speaking Engagements & Keynotes

Canadian Professional Accountants

  • Courageous Communications, Ego Development

Community Social Services Employer’s Association of BC

  • Coaching for Leaders

BC Municipal Finance Authority

  • Emoitional Intelligence

Professional Volunteering

Charterd Professionals in Human Resources

  • Speaker/facilitator for rountables, mentor, nominations committee member, judge for HR awards

Association of Fundraising Professionals

  • Speaker & faciltiator for coaching and emotional intelligence workshops

Royal Roads University, Executive Coaching Program

  • Alunmi coach, graduation panel assessor

International Coach Federation

  • Past president & board member, probono coaching for non-profits, judge for Washington State awards